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As
vendors in trade shows, the object to getting prospects to your booth
is daunting. But in a wedding trade show, it can be an undeniable
challenge. With most bridal shows being bombarded with brides, the
mother of the bride, girlfriends, and a few grooms; attendees tend to grab and go. How can you entice them to your booth and actually, spend money with
you?
One of our loyal clients has used traffic builders to obtain a substantial ROI. Unlike his competitors, our client has a marketing plan using our cash cube money machine or our Vault Money Booth. Instead of just placing a money booth in his booth, our client places 2 custom branded, with his corporate logo, our Vault Money Booths that are filled with cash. His attendees win a discount that is applied to their bridal order. He has enticed voluminous traffic to his booth with his creative marketing plan.
Another type of trade show is a "Vendor Show". These shows are usually sponsored by a major corporation that uses a tremendous number of vendors; such as Walmart, Burger King or Graybar. As a supplier to your client (the show sponsor), you want to stand out. One of our clients had us transform our 18 Wheeler simulator into their truck fleet with their logos and
their marketing messages. Not only do you want to stand out but you want to attract new customers which are the attending suppliers too. Each and every person there is a prospect. And
don't forget the industry related
trade shows. From the Private Label Show to the mega Cable Show, these
shows target a specific market and are not open to the general public.
Most attendees are business decision makers or buyers. Pre-determining
your objective is a must. From designing a racing competition for a
drawing, to working for your "BRANDED giveaway" with our Grab N Go Crane
or shooting hoops
with our Super Shot, engaging the conference crowd so you can have the
time to bond and qualify your lead is essential. Establishing these
milestones such as collecting lead information to qualifying sales, your
traffic builder is an essential tool in your strategy. END..
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Bridal Shows or
Wedding Trade Shows
Vendor Shows
Industry Shows
Industry Shows
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3 Tips
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- Check with facility on load in guidelines and timing
What works in Atlanta at the Georgia World Congress Center isn't the same for Atlanta's Georgia International Congress Center
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- Clarify what you can do or not do when Unions are involved
What works in Atlanta at the World Congress Center doesn't work in Chicago at the Morel
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- Create a Logistic Checklist and Timeline
Check with the show organizers on their show schedule to insure your vendors are not there too early (i.e.Audio Visual need not be there before carpet is laid)
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Customer Face-to-Face Interaction More Valued in Challenging Business Climate-according to TSNN
...the message from the TSAI trends is clear: professionals recognize that tradeshows are an extremely efficient way to get visibility with customers and drum up business in every market condition. Face-to-face events continue to be an essential investment and an important component of the marketing mix — just expect more selectivity from the stakeholders according to TSNN. |
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